NATURES AID (STADA Group) Honored with Queen’s Award for Enterprise: International Trade
Natures Aid are delighted to have been honoured as a winner of the Queen’s Award for Enterprise in International Trade.
Natures Aid, celebrating our 40th anniversary this year, has been recognised for the exceptionally rapid growth of our export business, which currently stands at approximately 30% of overall sales. Following this prestigious win, we are aiming for 50% of our sales to be from export markets by the end of 2023.
Our heartland is our 3,000 independent health retail customers in the UK, but in 2011, due to an increase in demand from overseas customers for quality British-made supplements, the business started to distribute the Natures Aid brand to pharmacy and retail partners around the world.
Just ten years later, we now have a distribution network in more than 50 countries, focused on international pharmacies and independent retailers throughout Europe, Asia and the Middle East. This expansion has also been accelerated as a result of Natures Aid partnering with STADA Group affiliates in key export regions, following our acquisition in 2016.
Natures Aid’s two biggest export markets are Mongolia and Vietnam, representing 14% of the business’ export sales. Rapid growth in the Mongolia market has been driven by multiple products in the Natures Aid portfolio, including Mini Drops®, our natural range of children’s supplements.
With approximately 75 new products launched over the past three years, Natures Aid has grown to offer a comprehensive portfolio of more than 200 natural health supplements.
In addition, our product portfolio consists of seven main specialist health categories: children’s health, microbiotics, omegas, glucosamine, multi-vitamins, organics, and licensed Traditional Herbal Remedies (THR’s).